Over the last decade alternative investments came to be seen by Financial Brokers/Dealers, Representatives and Lenders as somewhat risky instruments; especially due to trading on non-public exchanges. During this period of time TICA hadnu2019t positioned themselves as the credible source for assisting their members to overcome these types of obstacles.
The first step was that Prairie conducted primary research and uncovered that what the Brokers/Dealers needed most was a product that could augment and round-out their clients portfolio by offering higher returns on their investments. And secondly what was needed was for TICA to develop and provide a step-by-step certification program for standardizing the industry at large.
Prairie created a campaign to specifically address the needs and concerns of the alternative investment industry. The scope of the original campaign broadened to include re-positioning and re-branding. This was then communicated through a wide variety of channels: tradeshow materials and exhibit booth, social media, digital advertisements, and PR. Prairie supported this charge by conducted one-on-one training sessions for TICA.
