![](https://prairiemarketinginc.com/wp-content/uploads/2017/07/CS-Challenge.jpg)
Over the last decade alternative investments came to be seen by Financial Brokers/Dealers, Representatives and Lenders as somewhat risky instruments; especially due to trading on non-public exchanges. During this period of time TICA hadnu2019t positioned themselves as the credible source for assisting their members to overcome these types of obstacles.
![](https://prairiemarketinginc.com/wp-content/uploads/2017/07/CS-Strategy.jpg)
The first step was that Prairie conducted primary research and uncovered that what the Brokers/Dealers needed most was a product that could augment and round-out their clients portfolio by offering higher returns on their investments. And secondly what was needed was for TICA to develop and provide a step-by-step certification program for standardizing the industry at large.
![](https://prairiemarketinginc.com/wp-content/uploads/2017/07/CS-Outcome.jpg)
Prairie created a campaign to specifically address the needs and concerns of the alternative investment industry. The scope of the original campaign broadened to include re-positioning and re-branding. This was then communicated through a wide variety of channels: tradeshow materials and exhibit booth, social media, digital advertisements, and PR. Prairie supported this charge by conducted one-on-one training sessions for TICA.