![](https://prairiemarketinginc.com/wp-content/uploads/2017/07/CS-Challenge.jpg)
Bring together under one roof a veritable Whou2019s Who of online advertising and provide an online destination for research and advocacy.
![](https://prairiemarketinginc.com/wp-content/uploads/2017/07/CS-Strategy.jpg)
Development of betterads.org to demonstrate support among highest profile online companies, solicit new members, provide repository for advocacy, news, research and standards.
![](https://prairiemarketinginc.com/wp-content/uploads/2017/07/CS-Outcome.jpg)
Membership continually grows as more and more online organizations based in the US and overseas join the Coalition and embrace industry-wide standards.