Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising.

Bring together under one roof a veritable Who’s Who of online advertising and provide an online destination for research and advocacy.

Development of betterads.org to demonstrate support among highest profile online companies, solicit new members, provide repository for advocacy, news, research and standards.

Membership continually grows as more and more online organizations based in the US and overseas join the Coalition and embrace industry-wide standards.