SMS is based on the ideas that the storytelling experience is meant to be social, and that people (and brands) can collaborate to develop great story experiences.

Online social media is dominated by giants such as Facebook, Instagram, Twitter, Pinterest, etc. How to provide a platform for individuals to write and share stories in a publishing environment that is uncluttered, purposeful and enduring?
Developing an economical but high-function website built upon open source core coding and customized to allow for a self-guided front-end UX by developing a sophisticated, feature-laden, backend that provides for personal and brand sharing experiences.
An online destination that not only has created a dynamic growing community on to itself, but a site that helps high profile corporations build their own brands by engaging their audiences one-on-one.