PDB had scheduled a major fundraiser to garner attention and interest in their programs. A famous celebrity musician highlighted the event and the word needed to go out.

In addition to collateral materials that could be circulated widely, PDB needed a thought-provoking online presence, beyond the limitations of social media pages, to communicate program successes and new initiatives.

An engaging new website was developed that clearly communicates PDB's mission, its philanthropic programs for classroom and hospital delivery, and its awesome results. Additionally, the website provides a dynamic destination for contributors and recipients alike, extant and prospective.