Attracting attention by separating out from the competition is what it’s all about. Whether your company, organization, group or practice is large or small, local or multinational, yours is undoubtedly a unique voice in your field. You’ve got solutions your audience is clamoring for—if they only knew you were here. The digital world too easily blurs distinctions, readily serving up data when knowledge is what’s needed.
What separates the wheat from the chaff? Brands which differentiate are those brands that attract attention, build recognition and garner loyalty.